Project highlights craftsmanship found throughout the G. Loomis manufacturing process
September 12, 2024 - Woodland, WA - G. Loomis, a pioneer in fishing rod manufacturing, proudly announces the launch of its "Feel Connected" video series. This five-part series vividly portrays the essence of the G. Loomis tagline "Handcrafted in Woodland, Washington,” and offers a behind-the-scenes look into the heart of the brand, highlighting the dedication, skill, and passion that define its legacy.
G. Loomis’ advanced facility in Woodland, Washington provides the setting for the series, which delves into the craftsmanship and innovative processes required to create each rod. Each episode presents the perspectives and experiences of the people who make the brand a trusted name among anglers worldwide.
"This series is a tribute to the artisans and engineers who pour their heart and soul into every rod we produce," said Red Kulper, Creative Leader at G. Loomis. "The 'Feel Connected' series is an invitation to see and feel the connection between our craftsmen's passion and the exceptional products we deliver."
“Feel Connected” explores the brand's familial culture, amplifying the voice of team members such as Chris Cogburn, the Process Engineering Manager and 27-year G. Loomis employee. In episode 1 of the series, Chris details the importance of the culture at the Woodland-based factory. “The factory has a great team-oriented culture, we all look out for each other. Every individual has a chance to influence the course of the business. It’s a powerful recipe for both business and personal success.”
Viewers take a visual journey through the meticulous processes of cutting-edge product engineering, development, production, finishing, testing, and
continuous innovation. "Handcrafted in Woodland, Washington" is not just a statement; it's a testament to G. Loomis' enduring commitment to excellence. As the Production Manager, Matt Wirkkala, explains in the forthcoming episode, “Handcrafted in Washington means our rods are designed, developed, and built in the Pacific Northwest by the hands of anglers for anglers.”
The G. Loomis "Feel Connected" video series is available on the brand’s YouTube channel, with Episode 2: Rolled Up going live on Friday, September 13th at 12:00 PM EST. For more information on G. Loomis and its innovative lineup of fishing rods, visit https://www.gloomis.com/ or follow on social @fishgloomis.