News

New Purpose-Driven Saltwater Rods Boost Coastal Angling Performance —   Anglers casting topwater spooks into bluefish blitzes, live-lining mullet on a circle hook for tarpon or sinking crabs to the rock piles for bulldog blackfish or red drum demand battle-tested gear to connect with success. The G. Loomis IMX-PRO BLUE...

The attention of the bass fishing universe is focused squarely on Lake Hartwell near Greenville, South Carolina, this week as 55 professional anglers – including 16 rookies – compete in the 2022 Academy Sports + Outdoors Bassmaster Classic presented by Huk. As veteran Elite Series Pro Jeff “Gussy” Gustafson rigs...

Versatile Saltwater Series Elevates the Performance of Every Inshore Angler —   Roaming nearshore currents and traversing skinny flats train saltwater anglers to expect one thing: the unexpected. Knowing versatility is critical for securing success in the demanding inshore environment, G. Loomis crafted the all-new GCX Inshore series of rods...

Innovative Rod Recognized by Fly Fisherman Magazine —   A unique rod series designed for apex saltwater fly anglers, the new G. Loomis NRX+ T2S boasts an unparalleled fusion of materials, technology, and innovative design features that unite to elevate angler performance under the most challenging conditions. Recognized with the...

Leverage Premium Tools for Ice Fishing Success —   Action, sensitivity, and purposeful construction are the driving forces behind the new line of G. Loomis IMX-PRO Ice rods. By leveraging two complementary manufacturing methods and blank technologies, G. Loomis IMX-PRO Ice rods deliver industry-leading performance to tackle a broad range...

Next to not catching a fish after a tough day on the water, breaking your fishing rod may be the proverbial salt in the wound. G. Loomis’ continued effort to provide anglers service long after the sale, G. Loomis announced updates to its warranty program to include a ‘Born On’...