News
2021-05-10 The New NRX+ Series Radically Redefines the Bass Rod
Feel Connected with the Most Advanced Bass Fishing Rods Ever Designed Anglers are only as good as their tools. What separates contenders from pretenders? The rods they use to cast farther, detect structure and strikes better, set hooks harder, and fight fish with more authority and power than any other...
2021-03-19 Give 'em some LIP
By Luke Clausen Lipless crankbaits fly under the radar, guys simply just don’t throw them. For years, I fished rods that were too powerful to effectively fish crankbaits. It really got tired, and even worse, you could never rip the grass off the bait during the retrieve that ultimately resulted...
2021-02-25 Big Water to Back Water-Saltwater Stripers
Having pursued this iconic species for over two decades, it never ceases to amaze me just how adaptable and versatile striped bass have become. In their wild natural state, Striped Bass are an anadromous species and spend much of their adult life feeding and migrating with seasonal water condition variance...